Pilaros
150%+ Increase In YoY Online Reach For A Popular, Primarily Retail Food Business
Challenge
Increase a well-established, primarily retail oriented food distributor’s online presence while respecting their Greek origins. Create engaging social media content that is paired with Search Engine Optimized (SEO) blogs that translate to an increase in web traffic.
Solution
First, we had to understand the clientele, where their current brand awareness originates from and determine an online value proposition that would keep them engaged. Then, we had to establish a strong media mix that appeals to these seasoned consumers.
1.
Greek Recipes
by focusing on primarily Greek recipes we executed, we were able to engage a variety of demographics while still respecting the brand’s roots.
2.
Food Photography
shooting high-quality photos for Reel Covers and Stories with strong CTAs driving to site helped increase web visits.
3.
Recipe Blogs
by releasing written recipes to compliment our Reels, we were able to capture both ends of the consumer spectrum with tailored content.
4.
Overall Engagement
by interacting with followers and non-followers, we helped harvest a more interested community of profile visitors.
Website Results:
Organic Social Results:
We absolutely loved the incredible recipe videos and posts created by buttered. Their creativity and attention to detail truly brought our content to life, engaging our audience in a way we never imagined. The vibrant visuals and clear instructions made our recipes not just easy to follow but also incredibly appealing. Thanks to buttered. team, our social media presence has transformed, and we couldn't be happier!"
What's next?
As the business continues to expand with a recent acquisition of an Italian Food Importer, diversify our recipe mix, continue to leverage high quality photos and further inform clients of their vast product offering while figuring out new ways to make the content more fun and more valuable to the consumer.