Lost Treasure
Inspired Vancouver To Join The World’s Largest Citywide Treasure Hunt!
Challenge
Being this was Lost Treasure’s first real treasure hunt, establishing credibility and validity was not an easy feat. We had no brand awareness, no social proof and brand new social media accounts with no previous history. With $30,000 in gold and silver at stake, we had to do our best to make the most out of every dollar to ensure we achieved a profitable hunt.
Solution
We started by completing any necessary tech integrations required to feed sales performance back to Meta/Google Analytics while mapping out the Lost Treasure funnel. From the ground up and on a tight timeline, in collaboration with the Lost Treasure team, we assembled a comprehensive marketing strategy for the hunt and began preparing both Organic and Paid Social Media assets. We were also tasked with fully managing Organic Social which required a lot of community management, reactive posts and strong daily engagement.
1.
Tech Integrations
with a custom built website, a direct integration with Meta was more challenging, but thanks to buttered. and Lost Treasure tech teams’ awesome collaboration, we accomplished that through GTM.
2.
Creative Assets
leveraging AI and available visuals, we were able to make compelling, adventure inspiring creative for Paid (which was refreshed weekly) as well as Organic Social Media.
3.
Organic Social Management
a citywide treasure hunt is a living, breathing thing. Responsiveness is of the essence and can be the difference between happy and unhappy hunters across Facebook, Instagram, TikTok, X and Reddit.
4.
Weekly Meetings
twice a week, the buttered. and Lost Treasure team would connect and discuss any urgent issues, updates and progress regarding preparation or execution of the strategy.
Paid Social Results:
Organic Social Results:
Working with the buttered. team has been an absolute pleasure! At Lost Treasure, we genuinely value the unique blend of creativity, insight, and enthusiasm they bring to every project. They consistently go above and beyond what’s required, elevating our ideas and making collaboration an enjoyable and rewarding experience. They’ve become an indispensable part of our journey!"
What's next?
With a successful hunt under our belt, the Lost Treasure and buttered. team have the knowledge to regroup and prepare for a potential round two with valuable experience. We have a long list of ideas and exciting opportunities to purse and add to our future marketing strategies!