Innocent Ice Cream
Helped Inspire A Community To Raise $40,000 For Local Ice Cream Shop’s New Store Using Organic Social!
Challenge
Spread the shop’s Kickstarter campaign exclusively leveraging Organic Social Media. Innocent Ice Cream is a beloved Vancouver business, so ensuring our reach was broad enough that anyone who would be willing to help was well aware of their ongoing predicament.
Solution
We made a concrete plan to leverage Reels (storytelling and promotional) as well as compelling/informative graphics that could be spread throughout the community. We could tell how well loved this specialty, gluten-free ice cream shop was in the community, so we knew if we could generate the reach, donations would follow. The shop’s founder provided a list of local influencers for whom we designed creative and began reaching out to for possible collaboration.
1.
Reels
prominently feature the founder, her message, the shop’s vision and transparently display her dedication to completing the new shop.
2.
Graphics
create multiple variations of graphic posts/posters for influencers to choose from, share and promote on their social feed, complimenting our already diverse media mix.
3.
Photos
with ice cream literally shipped to us from Vancouver, we contributed aesthetic, promotional images shot in our Montréal studio.
4.
Influencers
provide influencers with the necessary context and ask for their support across their social channels using our content.
1.
Reels
prominently feature the founder, her message, the shop’s vision and transparently display her dedication to completing the new shop.
2.
Graphics
create multiple variations of graphic posts/posters for influencers to choose from, share and promote on their social feed, complimenting our already diverse media mix.
3.
Photos
with ice cream literally shipped to us from Vancouver, we contributed aesthetic, promotional images shot in our Montréal studio.
4.
Influencers
provide influencers with the necessary context and ask for their support across their social channels using our content.
I really appreciate and thoroughly enjoy working with the buttered. team! All of us at Innocent value everything they bring to the table whether it be humour, creativity, levity or professionalism. The list goes on!”
What's next?
Beyond accomplishing Innocent Ice Cream’s Kickstarter goal, we helped build a strong relationship with their new community (Hasting’s Sunrise) and are looking forward to their first full summer in the new shop. We continue to develop new ways to showcase their unique product and are hoping to visit in-person soon.